Brand voice check
Brand voice check
Flags copy that drifts from the voice guide and says why.
Hana Lindqvist Marketing, Brand and Content
Conversations read per week
6 Jul to 21 SepBeyond a plain chat
Operating at an Advanced level · step 4 of 5 · 0.7 points from Native
Multi-session arcs, strong prompt construction and adversarial checking on consequential work.
7.8
/10
How Hana works with AI
Hana briefs like a creative director: the audience, the one thing to say, and what to avoid. Drafts come back close to final. Every claim still gets checked before it reaches a customer.
Professional background
Leads brand and content for a team of five writers and designers. Ten years in content, half of them at agencies. Owns the voice guide.
AI fluency · five dimensions
Read from the conversations Hana really had with an AI assistant, every one of them, not a quiz or a self-assessment. Click a dimension to see what it measured and what the read found.
7.8 /10
Operating at an Advanced level
Read from 108 conversations, 1 July to 30 September 2026. Strongest on Description, with Delegation the dimension to grow.
Description leads. Hana's briefs name the reader, the single message, the tone, and the words to avoid, with a sample of the voice attached. The AI rarely needs a second pass on tone.
Delegation has the most room. Hana keeps the first draft and the final edit. Handing the AI the research and the variants would free time for the parts only Hana can do.
How clearly they specify what they want: goals, constraints and examples.
Every brief names the reader, the one message, the tone, and the words to avoid. A sample of the voice guide rides along.
Scored 8.0 on the first read and 8.6 on the latest.
Shared with the company
What Hana built and shared. Every card links to the company library.
Brand voice check
Flags copy that drifts from the voice guide and says why.
Hana Lindqvist Marketing, Brand and ContentCampaign brief builder
Turns a kickoff call into a brief the team can run.
Hana Lindqvist Marketing, Brand and ContentTools and platforms
Everything Hana builds and thinks with, grouped by job. A pink mark means it was found in a repository or archive; a dashed mark means it was listed on a project.